Our AI journey.

Elitez was founded on 12 May 2010 by Derrick Teo and Wayne Chen. We gained early leadership in the FMCG sector — then nearly went bankrupt in 2013. We survived, rebuilt as a full-spectrum HR company, and spent the next decade expanding to 9 offices across 6 Southeast Asian markets: manpower outsourcing, recruitment, payroll, Employer-of-Record, aviation staffing, security, training. Along the way: an Enterprise 50 award two years running, NVPC's Champion of Good, a Special Mention from DPM Heng on Budget Day — recognition for a company built the old way, on people and relationships, one placement at a time.

In 2025 we unveiled Vision 2027 — our "542 Growth Plan": 2x revenue, 4x margin, an IPO target. Everyone in the room knew that hitting numbers like that with the old playbook alone would be a stretch. It needed a new lever.

Three visions. Not coincidentally, they map onto the three main sections of this portfolio.

The past three months have been a whirlwind — exciting enough that, by every measure on this site, we're seemingly ahead of where we expected to be. This version of the site is a tribute to the colleagues who made that true: roughly 18 AI hobbyists experimenting alongside their day jobs, and 2 dedicated developer/engineers doing the heavier technical lifting. Meet as many of them as we've been able to credit so far on the builders page.