Internal · Confidential

What We've Built

A working portfolio of live products, cost-displacing platforms, productivity infrastructure, and ambitious AI bets — built largely single-handedly, plus real contributions across the wider engineering team. Every status and figure below is sourced from the actual codebase, not aspiration.

40+
Projects surveyed
9
Live / post-launch
6
Categories of value
1
Engineer, most of it

Every commercial-value figure below cites its source directly — a company's own stated target, a documented cost comparison, or a measured client-savings figure. Where nothing concrete exists yet, that's stated plainly instead of a guess.

1

New Revenue Projects

Products built to be sold directly — new lines of business, not yet at scale.

Elitez LMS

Live internal · Pre-revenue external

Staff training/LMS platform (52 modules, manager dashboards) being productized as a multi-tenant SaaS. Live at lms.elitez.com.sg for internal use; 5-tier public pricing built (Free → S$299+S$2.99/user/mo) but no confirmed external clients yet.

Est. S$150K–600K ARR potential at modest external SME adoption

Discounter

Prototype · Pre-revenue

Near-expiry FMCG marketplace (up to 80% off) targeting migrant-worker dormitories, with PayNow checkout. Real, named supplier catalogues loaded (GSK — 42 SKUs incl. Panadol/Sensodyne/Centrum; AMGEN pricing sheet) — evidence of active vendor negotiation, no confirmed live orders yet.

Pre-revenue — active supplier talks with GSK, AMGEN; market size TBD on confirmed volume

Elitez EOR

Ship-ready · Pre-revenue

Employer-of-Record for SG micro-businesses (1–3 staff) — full CPF/WICA/IR8A/payroll lifecycle. UAT passed, "ship-ready," live at eor.elitez.ai. No real client records in the system yet.

S$59/mo flat pricing · company's own stated target: path to S$1M ARR

ElitezShelf

Live · Client-facing

AI shelf-price and brand-share intelligence, live at shelf.elitez.ai. Also serves as a cost-reduction play (see next section) — but has genuine standalone revenue potential: real FMCG brand-analytics reports built for Nestlé, Coca-Cola, Mondelez, and JDE Peet's.

S$200K–800K/yr blended — manual-audit displacement + emerging brand-analytics licensing
2

Outsource Cost Reduction

In-house builds replacing subscriptions or manual labour we used to pay for.

ATS

Live · Cost-avoidance pending

In-house Applicant Tracking System built to replace the paid Vincere subscription. Live at ats.elitez.ai with real, connected Xero financial data (777 real invoices across 2 entities). Phase 1 complete; Phase 2 (importing 21,490 real candidates) is the trigger to actually cancel Vincere.

S$15K–50K+/yr subscription displacement once Phase 2 completes

ElitezShelf

Live

Replaces manual/outsourced merchandiser store-audit labour with local AI (YOLO detection + Qwen-VL reading), fully on-device at near-zero per-photo cost. See also the New Revenue card above for its client-facing side.

Included in the S$200K–800K/yr blended estimate above

Elitez ESOP

Live internal · Pre-revenue external

Own cap-table/vesting/trading-window platform, avoiding corp-sec ESOP-admin fees. Also being scoped as a product for other SG SMEs.

Avoids S$80–150K one-time + S$6–25K/yr corp-sec fees · external SOM (own 3-yr estimate): S$1.8M
3

Productivity Projects

Internal tools that make existing teams significantly more effective.

management.elitez.ai

Live · Real usage

Executive cross-sell and financial cockpit for leadership — real named leader logins, daily-synced live Xero data, per-client cross-sell revenue modeling.

S$1.36M/yr incremental cross-sell modeled per client (company's own worked example) — scales with book-wide rollout

HR + Finance tools

Live

Deterministic management-accounts RAG parsing 5 years of monthly financial PDFs into a live warehouse for CFO-facing analysis — running daily via scheduled jobs.

~4 FTE of capacity freed (≈S$240K–320K/yr headcount-equivalent)

Tenders

Live · Beta tooling

RAG over historical bid documents plus an AI-assisted proposal generator, tracking a real government/enterprise tender pipeline.

Tracks 227 real tenders, 55 confirmed wins, contracts up to S$3.7M (e.g. Nanyang Polytechnic)
4

Ambitious Projects

The two biggest long-term bets — real technical foundations, big roadmaps ahead.

ask.elitez.ai

Live · Narrow adoption

Local cross-sell sales-intelligence RAG, authenticated via Cloudflare Access, 100% correctness on an 800-question eval harness at 4.5s p90 latency. The ambition: evolve this into a personal AI assistant for every employee — currently a roadmap, not yet built.

command.elitez.ai

Site live · Engine prototype

AI + robotics-powered command centre concept. The sales site is live with documented cost models; the actual two-tier YOLO+VLM detection engine is real and working (52× compute reduction via severity-gated escalation) but validated on test footage, not yet wired into 24/7 production monitoring.

S$13,900/mo documented savings per site vs. conventional guarding · robotics model: $650K capex / $275K net cost
5

Architecture Projects

Foundational infrastructure that makes everything above possible.

Company RAG

Foundational · Live internal

Local knowledge base (client briefs, SOPs, cross-sell intel) plus a shared UI/toolkit library reused across 3+ live products — already load-bearing infrastructure, not a standalone product.

Efficiency multiplier — value shows up inside the products it powers, not as its own line

Elitez Vantage

Live · Reused across clients

Market-research and competitive-intelligence engine (11-agent pipeline: competitor tracking, TAM/SAM/SOM sizing, pricing/personas, fact-verification). Already reused across multiple real client engagements, not just a single demo.

Displaces S$5–10K+/yr per-seat Crunchbase Pro/CB Insights-class subscriptions
6

Group Business-Unit Sites

Lead-generation and positioning for existing and emerging Elitez business lines.

Elitez Aviation

Live · elitezaviation.com

Aviation and MRO workforce partner site — lead-gen for the group's aviation manpower contracts.

JR+ (Job Redesign+)

Live

WSG-accredited consultant site for the SkillsFuture Workforce Development Grant program.

Grants up to S$150K/client · consultant fee bands S$50–90K/project

Elitez Security

Live

SSIA 2023 award-winning security agency — manpower, AI-CCTV, audits, 24/7 command centre.

Documented S$14,600/mo aggregate client savings across 6 sites

Vector Sky Defense

Concept-stage

Aviation, defense-tech, and elite-security venture concept — command-centre and surveillance framing. Built but not yet publicly reachable at a live domain.

Early-stage — no confirmed figures yet
7

Team Portfolio

Substantial work built by teammates, discovered across the wider engineering repo — not exhaustive, still being reconciled.

DHC Portal Brand new

Client Gmail/Workspace admin portal for DHC (dhc.com.sg) — actively being built this week.

Elitez Pulse Live

Marketing-automation product — ROI diagnostic, proposal generator, admin CRM.

QHunter (Thailand) Client

Real recruitment-agency client whose ATS data (qhunter.co.th) we sync via export tooling.

Flashcart Live

Corporate-event flash-sale/checkout platform (PayNow QR) — used for real events e.g. Amgen.

Lumana Live — own domain

Ambient monitoring for aged-care safety. lumanasolutions.com

Passage Live — own domain

Grief and bereavement-support service. passage.sg

ElixCraft + ELIX Resume Live

Gamified HR/employee-lifecycle platform plus an AI resume builder.

Merchandising Live

Marketing site for the Elitez FMCG in-store bench/promoter agency.

SP/WSG CORENET Active

AI Job Redesign toolkit for BCA CORENET X tender submissions.

The Commons Active

Community events/fundraising app with payout logic.

Altru Active

Wedding red-packet gifting/charity platform.

Elitez Events Live

Public site for the corporate event-management arm.

AEVUM (Elitez MRI) Live

Diagnostic imaging clinic marketing/admin site (Johor Bahru).

CheerUp Live

Mental-wellness "gentle companion" web app.

Not yet located on this machine: blinked.elitez.ai and onebigguide.com — likely live on a teammate's own machine or repo. Needs a follow-up with the team to reconcile and add.